In a series of television ads, Chemistry.com used the slogan "Over 1 millions people rejected by eHarmony.com." One such ad features a gay man thoroughly looking over Playboy magazine. When he's done flipping through the pages he exclaims, "Nope, still gay." You can watch that here: http://www.youtube.com/watch?v=NgxOhG2nDOA
At around the same time, individuals and gay advocacy groups began to pursue legal action against the website. In 2007, Linda Carlson brought a class action law suit against eHarmony based on California's anti-discriminitory laws. Just a few weeks ago, the website settled with gay New Jersey citizen Eric McKinley. In the settlement, McKinley dropped his suit against eHarmony in exchange for the website offering its services to LGBT people. eHarmony will launch the new site, entitled "Compatible Partners," by March 31, 2009. (link)
Another good thing for LGBT's interested in e-dating is that eHarmony tends to be the exception rather than the norm. Most sites include the options of "men seeking men" and "women seeking women" when they apply their algorithms for matching singles.





